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Case Study:

Using Gamification to Incentivize Profitable Behavior

The right incentives can move almost any mountain one time, but can targeted, gamified rewards sustain profitable behavior both in-the-moment and for months down the road?

This case study explores how one personalized, gamified transaction "content: from Buzz Points not only modified behavior during the game, but for months after. Findings include:

  • Long-term positive effects for partner CFIs
  • Sustained interchange lift
  • Boosted program participation and enrollment
  • Quarterly growth opportunities built on previous success


About Buzz Points

The Buzz Points® platform was built exclusively for financial institutions to leverage the power of rewards to engage customers, increase loyalty, support communities and promote growth. Our platform gives every financial institution the ability to build a rewards program that is unique to their community and competitive in their market.

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