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Case Study:

Leveraging Rewards to Save Local Businesses

The COVID-19 pandemic affected communities around the country, and Greenfield, MA was no exception. Fortunately, Greenfield Savings Bank and Buzz Points were ready. Using a months-long restaurant take-out campaign with bonus Buzz Points, GSB and Buzz Points were able to help local businesses and increase debit card usage, including:

  • Nearly $1,000,000 in additional spend
  • Increased spend at 3 out of 5 restaurants
  • 300% month-over-month program registration
  • Significant positive local press coverage


About Buzz Points

The Buzz Points® platform was built exclusively for financial institutions to leverage the power of rewards to engage customers, increase loyalty, support communities and promote growth. Our platform gives every financial institution the ability to build a rewards program that is unique to their community and competitive in their market.

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